SNAPSHOT: WZZK-FM Listen Live

WZZK FM
 Name: WZZK FM
Format: Country
Market: Birmingham, AL
Frequency: 104.7 MHz

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The Challenge
Franklin Automotive was trying to reach the goal of 90 billable hours per day, which equals 756 cars being serviced each month.
The Resource
Create an integrated marketing plan of testimonials combined with online and on site promotions. On air utilized all three stations and all three station websites with contesting FAL and audio streaming.
The Idea
Execute a Keep Alabama Rolling on site promotion where for one day listeners received $10.47 oil changes or a free 40 point inspection supported with an integrated marketing campaign.
The Results
By the third month of the campaign, Franklin Automotive had reached the maximum billable hours and surpassed that. They actually had to put a sign on the door stating that the service department was full and to schedule a future appointment with the service rep.

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